JACK TESCHNER
Identity Mind
(KYC) Redesign
A new design strategy for the (KYC) Know Your Customer plug-in product page. With the goal to decrease drop off rates and encourage customers to purchase.
About
Kyc provides identity verification for perspective clients to
asses potential risks and illegal intent in business relationships.
The Problem
“How much time would be required of our engineers?Would it be worth the cost or find another system that does not require the work and time of internal engineers?
-Non-regulatory Expert
With inefficient organization there is a high drop-off rate. Overly Technically terminology with text heavy design deters users from signing up.
The User
Solution based options for those using the plug-in can be made easily accessible by way of demoing the product and learning about its pricing information comparable to its competitors.
By creating an efficient user experience we can better educate our users to make an informed decision.
The Redesign
If we have the site to display information better, we can educate our visitors on the product better.
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We redesigned the site to cater to the user who doesnt really know much about regulatory compliance.
The Experience
The Structure
We reorganized and consolidated the informatin so that it is displayed in a way that tells a story. The process of how the user finds the product, gets the information and sees if its something they need. If it is, then to implement it easily.
Quantitative Research
Through our research we found out what vistors think is important in their decision making process.
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Once we consolidated all of the information we broke the page into 3 sections with the middle section being interactive. By having everything grouped together, the user can see everything they need to with in 2 or 3 swipes.
Updated Structure
We use specific visual hierarchy that becomes part of a pattern that gets repeated throughout the site. There seemed to be alot of colors and different style icons being used so we created one style that also gets used repeatily thoroughout the site.
Updated KYC Tabs
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